HAYYA NAQRA' - BOOK INITIATIVE

An Initiative to circulate used academic and leisure books amongst Lebanese Families. The target was to collect 1000 Book and keep the Knowledge and Joy of reading circulating.

Role - Art Direction, Branding, Social Media Post Design
Year - 2022

Client - Hayya Naqra'

THE CONCEPT

Arabesque yet Modern.

This typographic approach, uses custom letters merged with colored Arabic vowels to reinforce HAYYA NAQRA’ cultural roots while maintaining a modern look and feel.

Each arabic vowel represents the growth and the possibilities of forward development.

Each of the colors used have its own representation.

Dark Blue: Dependable

Light Blue: Intelligence
Yellow: Optimism

Red: Courage

Pink: Youthful

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