I am an Abu Dhabi-based Design Manager - Art Director with a deep passion for transforming brands through innovative and impactful creative solutions. With over six years of experience in the design industry, I specialize in branding, advertising campaigns, POSM materials, web design, social media, and experimental typography. My work spans across the MENA region, and I’ve had the privilege of collaborating with renowned clients, including Multiply Group, Henkel, Benefit, Fine, Beirut Eye & ENT Specialist Hospital, Bank Audi, Schwarzkopf, Barnangen, Pert, British American Tobacco, and the UAE Prime Minister's Office.

Currently pursuing a Master's Degree in Digital Innovation and Intrapreneurship, I am focused on leveraging cutting-edge digital strategies to bring business ideas to life and drive growth from within organizations. Inspired by Steve Jobs’ philosophy, I believe that design is not just about aesthetics but about functionality and impact.

When I’m not immersed in creative projects, I enjoy spending quality time with my daughters, Gaia and Olivia.